Agency-style launch video with matching cuts and landing page

jev + opus 5.5 for design is insane... a launch video used to mean an agency, weeks of back and forth and a fat invoice. now Opus 5.5 makes the video, the ad cuts and the landing page from one brief. the video below: made in 3 minutes. at 0:09 it drops into edit mode - dot grid, selection handles, pixel sizes on every card - so you see exactly how it was built. but most people get the same mid result: centered text, gradient background, everything fading in. That's Opus's default look when it has nothing to copy. here's the pipeline that makes it look like an agency did it: 1. Build the brand brain first → logo, colors, fonts, screenshots of your real product, your best ad copy → have Opus turn it into a DESIGN.md. The video and the site both follow it 2. Steal a reference, don't describe one → pick 1-2 launch videos with the pacing you want → "make it like this" beats "make it modern and punchy" every time 3. Give it a renderer → install HyperFrames or Remotion: every scene is code, rendered straight to mp4 → a change = one line and a re-render, not starting over 4. Use real components → buttons, cards and UI from 21st_dev instead of empty placeholder boxes → fake-looking UI is the fastest way to look cheap 5. Storyboard before motion → 3 storyboard options, you pick one, then one still per scene → fixing a still takes seconds, fixing a render takes a re-render 6. Run it as a 4-person team + jev → breakdown: pull pacing, type and transitions from the reference → storyboard: the 3 options and the stills → build: every scene in code, music, draft render → review: watch it second by second, list the problems, touch nothing → jev: scores every review note against DESIGN.md (fix now / later / skip) in milliseconds, so build only touches what matters 7. Cut the ads from the same project → same scenes, different hooks: pain first, result first, offer first → 9:16 for reels, 1:1 for feed, 16:9 for YouTube. No reshoots 8. Ship the landing page from the same DESIGN.md → the hero is a looping cut of the launch video → before launch: mobile, every button state, zero placeholder text 9. Give notes like a director → "slow this zoom by half", "hard cut here", "push in on the button" → "make it better" gets random changes paste this into Claude Code 👇 "Read my brand folder and write DESIGN.md. Break down the reference video I give you: pacing, type, transitions. Show me 3 storyboards, then one still per scene for the one I pick. Build every scene in HyperFrames, add music, render a draft. Review it second by second without editing and list the problems. Pass every note to Jev and have it score each one against DESIGN.md: fix now / later / skip. Fix only "fix now". After I approve: cut 3 ad variants with different hooks in 9:16, 1:1 and 16:9, then build the landing page from the same DESIGN.md with the video loop as the hero." everyone has the same model. bookmark this and start using the edge.

— Archive (@ArchiveExplorer) Sep 29, 2026